BMW World

- BMW World, Munich (D) -

While I was in Munich, I took the opportunity to discover BMW World, the cradle of the automaker's history. Dominated by the manufacturer's headquarters, a 4-cylinder tower based on the idea of a star-shaped aircraft engine, the museum is at its base, with an astonishing 'bowl' where themed exhibitions take place. In addition to presenting the world of BMW and its brands (Rolls-Royce, Mini) in a dedicated area, with a reception area for new vehicles (that would make you want to buy a BMW), the museum is a very interesting place to discover.

More than a museum, the exhibition traces the origins of the manufacturer and the various milestones in its history, demonstrating that BMW didn't get to where it is today by chance. Architecturally, the place is a magnificent showcase, where the history of BMW is presented by period and by theme, with a special focus on technology and engines, whether for aircraft, motorcycles or cars. The theme of the temporary exhibition was 100 years of BMW Motorrad, the manufacturer's motorcycle brand. Even if I'm not a 2-wheel enthusiast, I have to say that the exhibition was so well done, with parallels between yesterday's models and today's, that I was fully captivated.

Arriving in front of BMW's headquarters, the famous tower in the shape of an aircraft engine. The style is necessarily dated, but this signature is inseparable from the brand. The whole area exudes BMW: the factory, the BMW World and the museum.

Let's start with BMW World, a sort of giant showroom showcasing the Group's latest products, not only BMW, but also Rolls-Royce and Mini. The new M5 is on display, along with a two-tone Spectre. One of the 50 BMW M4 3.0 CSL Hommage is on display at the side of the reception area.

I change buildings to join the museum. BMW didn't start out in the car business, but in aviation, building engines. After the First World War, the company turned successfully to motorcycle production (especially with the R32), then gradually moved into the automotive sector by acquiring Dixi, which built Austin Seven cars under license. The first BMW automobile sees the light of day: the 3-15. Gradually, BMW established itself on the automotive scene, notably with the 328, which enjoyed a successful racing career.

BMW's origins lie in engine design, whether for airplanes, motorcycles or automobiles, with several V12s for both racing and road use. The success of BMW's motorcycle division, BMW Motorrad, also ensures the group's good health.

Some emblematic BMW vehicles: the 328, an 850i convertible concept, ready for production until the company's economists decide that the return on investment won't be worthwhile (so what?), a Z1 in Magic Violet and the Z8, the neo-retro nod to the 507.